Kanye West and Kim Kardashian have been revealed as the faces of the Balmain SS15 menswear campaign titled; Army of Lovers!
Now we all know Kanye has made no secret of the fact that he wants to be taken more seriously in the fashion world so this could be a nod towards that whilst Kim….well Kim just wants to be taken more seriously full stop!
This is the couple’s first ever ad campaign together and the sneak peek shot that Kim shared on her Instagram page (above), indicates the shoot could be quite steamy!
Kanye also has his own solo shoot for the campaign featuring him, minus Kim!
Creative director; Olivier Rousteing has released a statement about the campaign.
He says: Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity — they are the new modernity. This is more than a campaign, it expresses something beyond clothes — it is a celebration of love and friendship. This is a new statement for Balmain.
The Balmain brand is a firm fave with lots of other celebs including Rihanna and model Cara Delevingne who have also fronted campaigns for the pricey brand.
Looking forward to seeing the campaign in its entirety!