Hot off the back of the recent corseted image with her boobs on show that was doing the rounds earlier this week and with an impressive 30 years of being in the industry under her belt, Madonna aged 56 has slipped in and replaced Lady Gaga 28, as the face of Versace’s new fashion campaign.
The whole Versace thing is nothing new for Madonna as she has already appeared in several of their advertising campaigns – this is in fact the fourth time with the first happening back in 1995!
Designer Donatella has spoken openly about her admiration for the icon that is Madonna and is quoted to have said;
‘Madonna is one of the true icons of Versace. I am thrilled to have my friend and the most powerful and directional artist as the face of Versace for Spring 2015.’
The shoot for the campaign took place in New York City with snaps taken by top industry photographers; Mert Alas and Marcus Piggott.
The aim was to capture the essence of Madonna and what makes her such a unique, stand out icon.
Check out some of the shots from the campaign below: