Yes, yes, YES – Pharrell Williams co-owner of denim label G Star Raw makes PERFECT sense in my mind!
His quirkiness and love of fashion is absolutely in line with the brand.
In fact, this isn’t the first time Pharrell has had some dealings with the G Star brand. Back in 2014, his brand; Bionic Yarn collaborated with G Star on a project called; RAW for the Oceans which saw ocean plastic being recycled into denim!
Regarding his ‘new role’, Pharrell was quoted to have said; “G-Star is an independently minded and forward-thinking company, I believe they will be the definitive jeans brand of the 21st century. I am looking forward to be part of that mission and to co-create G-Star’s future.”
And the love is definitely reciprocated. Thecla Schaeffer, CMO G-Star Raw said; “We’re genuinely excited to welcome Pharrell into the G-Star mission in order to reimagine the future of denim together.”
Looks like a match made in heaven!