Pharrell Williams; Co-Owner of G Star Raw!

Yes, yes, YES – Pharrell Williams co-owner of denim label G Star Raw makes PERFECT sense in my mind!

Pharrell williams – Co-owner of G Star Raw!

His quirkiness and love of fashion is absolutely in line with the brand.

In fact, this isn’t the first time Pharrell has had some dealings with the G Star brand. Back in 2014, his brand; Bionic Yarn collaborated with G Star on a project called; RAW for the Oceans which saw ocean plastic being recycled into denim!

Neat huh?

Regarding his ‘new role’, Pharrell was quoted to have said; “G-Star is an independently minded and forward-thinking company, I believe they will be the definitive jeans brand of the 21st century. I am looking forward to be part of that mission and to co-create G-Star’s future.”

And the love is definitely reciprocated. Thecla Schaeffer, CMO G-Star Raw said; “We’re genuinely excited to welcome Pharrell into the G-Star mission in order to reimagine the future of denim together.”

Looks like a match made in heaven!

 

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