Following a ruling by the British Advertising Standards Authority, Urban Outfitters have been forced to remove an underwear photo showing a thigh gap from their website in the UK.
The Authority claimed the prominent thigh gap was of an unhealthily thin model and could fuel anorexia and other unhealthy eating habits [cite]
This is what they laid out in their judgement;
“We considered that the model was very thin, and noted, in particular, that there was a significant gap between the model’s thighs, and that her thighs and knees were a similar width. We understood that Urban Outfitters’ target market was young people and considered that using a noticeably underweight model was likely to impress upon that audience that the image was representative of the people who might wear Urban Outfitters’ clothing, and as being something to aspire to. We therefore concluded that the ad was irresponsible.”
Although Urban Outfitters responded claiming the model was on the books of one of the UK’s well respected agencies and was of a healthy weight and size, they were still forced to remove the image with the brown underpants on (as above).