‘I would wake up in the morning and my dad would come knocking at my door, tell me it’s time to go running….I remember wanting to stop, but I would push myself to keep going…it taught me discipline’!
‘The park is what made me who I am….where’s your park’?
Motivation is definitely the theme underpinning Beyoncé’s latest range of ActiveWear – Ivy Park.
The 200 piece collection comprising of clothing and footwear, is the very first collaboration between the Queen Bey and Sir Philip Green, the chairman of Arcadia Group – yep think TopShop!
Beyoncé is the poster child for the range….naturally and why not?
I don’t suppose there’s a better way to sell your range of bodysuits, leggings and sports bras than to get your squad and showcase your own amazing body in said items….is there?
To highlight the range here in the UK, Beyoncé has appears on both covers for the most the recent edition of Elle Magazine…
Looking tres fab!!!
Ivy Park will be available in TopShop, Selfridges, JD Sports (as well as other outlets) from 14th April.
I really like some of the pieces and the prices seem to be pretty reasonable too, but I don’t doubt that to get involved, you’ll have to move quickly before the Beyhive swarm in…